How did Nike outrun Adidas on the virtual playing field?
Both launched their first token projects Dec. 2021. But fast forward 11 months and Nike is in the lead on both financial and community metrics.

Why should anyone care about the metaverse?
We cannot know in advance exactly how important a 3D internet might be to our global economy, just as we didn’t know the value of the internet.
However, nearly a hundred million people a day log onto Roblox , Minecraft , and Fortnite Creative.
Tech giants and investors are already placing their bets: In the first five months of this year, Metaverse-related investments totaled $120 billion, according to McKinsey & Company.

For months, businesses like Amazon, Apple, Google, Microsoft, Nvidia, and Tencent have been shifting their organizational structures, workforces, and financial resources to Metaverse-related projects.
The philosophies, culture, and priorities of the companies that lead in the metaverse era will determine whether the future is better or worse than our current moment, rather than just more virtual or remunerative.

So let’s take a look at three of the big players currently competing for our attention in the virtual space.