Crypto Oxygen is your one-stop-shop for NFT consulting – from strategy to launch, and beyond.
Drawing from our expertise in the NFT cosmos, we support you in finding ways to connect your NFT project with your brand and core product.
Every shiny concept needs to pass the reality test: How will your audience accept your NFT approach? We guide you to your first Proof-of-Concept with a full-service-approach: From finding a technology partner, selecting the right marketplace to creating the visual assets, and assessing your Proof-of-Concept.
When it’s finally time to put your NFT plans into action, we manage your implementation project – reliably and end-to-end.
NFTs are becoming wildly popular with many major brands dipping their toes into the water. To understand and define your positioning in the competitive landscape, we provide you with a comprehensive competitive analysis, provide the necessary context and derive actionable recommendations.
The first steps were made – but where do you want to be long-term and how will you get there? We help you to assess your strategic options, jointly select the most promising ones and develop a clear roadmap for how to achieve your strategic goals.
You don’t just put NFTs out there. Besides a strong utility that needs to come with your NFT, the key to a successful NFT project is building, engaging and managing an active community – just as well as a solid marketing strategy. Together, we ensure you stay ahead of the curve, select the appropriate tools to shape your community’s experience with your brand and products.
NFTs are community projects – investments in a purpose, a utility, a benefit for your community. They can be enablers for strong, impactful projects – but these opportunities are not always obvious. We help you identify these opportunities, to add utility to your NFT project, to widen your consumer base from pure „collectors“, „buyers“ and „sellers“ to actual „users“.
An NFT project requires a variety of skills – e.g. setting up and managing a Discord community is very different from traditional social media channels that you might handle inhouse. We are just as keen to make sure you have the right team to manage NFT projects yourselves in the long-run. That’s why we will support you in recruiting exactly the talent you need.
We have implemented effective NFT launches for creators leveraging in real life utility for an exclusive digital collection built on a customisable platform and smart contracts. To bring the next wave of users into cryptocurrency an intuitive experience is key, that’s why the product was designed for mainstream applications and can be used by anyone with a credit card.
Driving community engagement is very important in direct-to-consumer NFT launches. Campaigns need to target the existing fan or customer base as well as new demographics. For a major sports brand, our NFT approach therefore included an impact roadmap – to leverage on traditional brand affection as well as unlocking unique new experiences.
Senior Expert NFT
Rebecca Miller is our Senior Expert NFT at Crypto Oxygen. Classified as an NFT, Rebecca would certainly be „Ultra Rare“: As the founder and CEO of NFT Marketplace DropStar, Rebecca combines deep subject matter expertise with a profound understanding of the dynamics in the NFT market, its pitfalls, and success factors – all based on extensive business, product development, and engineering experiences for globally leading tech corporations and start-ups alike.