What does Porsche’s Journey into web3 entail?

During Art Basel in Miami, Porsche unveiled its web3 brand experience with a new collection of non-fungible tokens: 7,500 Porsche 911 NFTs, granting owners rewards and the opportunity to “create your own rarity”.
Meaning, NFT Holders can turn their 911 into a unique piece of art.

But, digital art is just one aspect of Porsche’s Web3 strategy. The sports car manufacturer is working to integrate the potential of blockchain technology into existing and future processes and solutions, such as
-Token-based payments & loyalty points
-Supply Chain Management
-Encrypted Data Logging
-(Temporary) Vehicle Access

And they are not the only ones in the Automotive sector to explore how a decentralised economy can benefit them.